Kelloggs finally doubling the vitamin D in UK cereals (to 100 IU)

Bakery and Snacks.com

See also VitaminDWiki

• Cereal in Australia can now be fortified with Vitamin D - Oct 2016

• Fortifying breakfast cereal with 200 IU might help -June 2016

• Kellogg got the FDA to allow a tiny amount more Vitamin D in cereals and bars – Dec 2022

• Milk, at 100 IU per glass, no longer provides enough vitamin D – Aug 2013

• Milk fortification of 1000 IU got most children above 20ng of vitamin D – March 2013

• Vitamin D home fortification- don't wait 100 years for your govt

• FDA doubles the amount of vitamin D permitted in milk – July 2016

  • FDA also allows up to 350 IU/100 grams of vitamin D in cereals
• Breakfast cereals have a small amount of vitamin D
  • Many US cereals already have 200-300 IU of Vitamin D per serving
• Typically takes a century for govts to fortify food with nutrients (like vitamin D)

Note by Henry Lahore, founder of VitaminDWiki

I have experimented with fortification of my cereal with 10,000 IU of Vitamin D daily

I seem to get more benefit from the same amount at suppertime.

Vitamin D at supper stays in the small intestine for 12 hours, rather than 4 hours for breakfast meal.

Vitamin D is primarily absorbed in the small intestine

Bottome line: Consume your vitamin D at supper, not breakfast