Preferences of Young Adults Regarding Dissemination of Online Vitamin D Information.
Can J Diet Pract Res. 2016 Dec;77(4):183-188. Epub 2016 Jul 19.
Goodman SE PhD1, Sheeshka J PhD Rd2.
1 Department of Human Health and Nutritional Sciences, University of Guelph, Guelph, ON.
2 Department of Family Relations and Applied Nutrition, University of Guelph, Guelph, ON.
PURPOSE:
To explore strategies for disseminating online information about vitamin D to young adults.
METHODS:
Participants were 50 males and females aged 18-25 years, living in Ontario, Canada. Eight focus groups (4 male; 4 female) were conducted; participants also completed a socio-demographic questionnaire. Audio files were transcribed verbatim; thematic analysis was used to identify key themes.
RESULTS:
Thematic analysis revealed that an effective educational intervention geared towards this population should be simple, brief, interesting, personally relevant, credible, and include incentives.
CONCLUSIONS:
Feedback regarding intervention methodology could be used to inform interventions aiming to increase intake of vitamin D or other nutrients among young adults.
PMID: 27744733 DOI: 10.3148/cjdpr-2016-011