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Vitamin D can fortify a variety of food and drinks – even beer – March 2012

Schlitz beer was fortified with about 200 IU of vitamin D2 in the mid 1930’s



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Advertisement from 1936

Vitamin D can be added to food very easily

  • Very low cost to add vitamin D3
    Typically adds less than 0.1% to the cost of the food, and has no taste
  • Can add vitamin D3 to clear beverages (using microencasulation)

However, most governments restrict what can be added to food which is SOLD

  • Possible opportunity to adding vitamin D to the feed of chickens, etc
  • Anyone can add vitamin D to the food which they consume at home
    Can add bulk vitamin D to your salt or sugar or jam or honey or pepper or basil or etc.
    Cost of vitamin D for a month for a family is only a few pennies.

Article on Schlitz Beer March 2012

  • Wisconsin Alumni Research Foundation (WARF), apparently decided to contest the Schlitz claims
    eventually the brewery dropped the attempt to capitalize on what was then a health-related craze.
  • WARF continues to collect royalties for adding vitamin D to milk (and other food?)
  • WARF is the largest holder of Vitamin D patents in the world
    (Who said that a vitamin could not be patented?)

See also VitaminDWiki

Attached files

ID Name Comment Uploaded Size Downloads
1157 Schlitz beer.jpg admin 20 Mar, 2012 24.56 Kb 2685
1156 Beer can with vitamin D.jpg admin 20 Mar, 2012 10.27 Kb 4449